Module 2: BRANDING

• The 3 questions you must be able to answer about yourself as a 

 storyteller 

• Your USP (what distinguishes your ‘voice’)

• How to develop a killer toolkit, including the “do’s” and “don’t’s” for 

 your loglines, query letters and all communications.

Coursework: 6 key strategies. 10 exercises. 5 social actions