Module 3: YOUR D.O. LIST

• How to design specific, simple but valuable ‘desired outcomes’ that 

 cause people to automatically and subconsciously get in the habit of 

 saying ‘yes’ to you

• The real-time CTA’s that require little to no work (e.g. advice vs 


• How to seamlessly build followup into every interaction

• The “Rule of 3” - the simple yet crucial key to fast-tracking new 


Coursework: 6 key strategies. 5 exercises. 3 social actions